SEO Case Study
FLOUR: The Indian Restaurant
in Kuala Lumpur
Flour Restaurant is a high-end dining establishment located in Kuala Lumpur, Malaysia. Specializing in authentic fine dining experiences, Flour faced stiff competition in a bustling market for restaurants. To strengthen its online presence and attract more diners, the restaurant partnered with Orbitclik, an SEO agency, to enhance its organic search performance and drive meaningful traffic.
Challenges
- Highly competitive market for fine dining and restaurant searches in Kuala Lumpur Limited online visibility despite being a popular local restaurant. A need to rank for competitive, local keywords such as:
- Best fine dining in KL
- Family friendly restaurant in KL
- Must visit restaurant in KL
- Must try restaurant in KL
- Indian restaurant in KL
Objective
- Boost Organic Traffic: Increase the number of visitors from search engines, particularly through local restaurant-related searches.Improve Keyword Rankings: Achieve top rankings for competitive keywords related to fine dining, family dining, Indian cuisine, and Michelin guide recommendations in Kuala Lumpur. Enhance User Engagement: Increase form submissions, clicks, and the time spent on the website.
Site Audit Before
The SEO audit for Flour Restaurant showed an initial grade of C+, highlighting several areas for improvement, including links, social engagement, and on-page SEO. The site required 15 critical recommendations to improve its performance, usability, and SEO rankings.
Site Audit After
After implementing the SEO strategies, Flour Restaurant’s site improved to a grade of B-, with significant enhancements in on-page SEO, performance, and overall usability. Although 16 recommendations remained, the improvement in SEO and performance metrics .
Keyword Ranking Improvements
- July 2024: Ranking for 216 keywords, including several on page 2.
- August 2024: Ranking improved to over 3564 keywords, with significant movement to page 1 for keywords such as “affordable fine dining in KL,” “Indian restaurant in KL,” “Indian cuisine in KL,” and “Family friendly restaurant in KL.”
Increased Engagement
Website clicks increased from 2K in July to 20K in September, while 64K Event counts were recorded. Users spent more time on the site, engaging with restaurant menu pages and blog content.
The "Complete SEO" Approach
Technical Foundation: Built for speed and mobile-first indexing.
Content Velocity: Covering every amenity (Resort, Karting, Theme Park).
Local Authority: dominating local “Near Me” searches in Malaysia.
k
